The primary resources of exposure included retail stores, the Internet, television, and printed media. In 2016, approximately 80% of middle and high school students reported seeing e-cigarette advertising. Unlike the advertising of combustible cigarettes, which had been banned on television and radio since 1971, e-cigarette advertising had been largely unregulated in the U.S. Studies indicated that increased use of e-cigarettes was, at least partially, attributed to increased e-cigarette awareness, which was influenced by e-cigarette marketing. In 2020, 19.6% of high school students and 4.7% of middle school students reported using e-cigarettes in the past 30 days. youth and young adults since e-cigarettes entered the U.S. The content in this paper is solely the responsibility of the authors and does not necessarily represent the official views of the sponsors.Ĭompeting interests: The authors have declared that no competing interests exist.Īwareness and use of e-cigarettes have grown substantially among U.S. The funding agencies played no role in study design in the collection, analysis and interpretation of data in the writing of the report and in the decision to submit the article for publication. The authors of this study did not receive any special privileges in accessing the data that other researchers would not have.įunding: This study was supported by the National Institutes of Health (grant number R01CA194681, PI Jidong Huang).
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Researchers who wish to access the televised e-cigarette advertising TRPs data need to pay a fee for accessing those data from Kantar Group through a data use license and a data use agreement with Kantar Group. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.ĭata Availability: The data underlying the results presented in the study are available from the Kantar Group (URL: ). Received: OctoAccepted: ApPublished: May 7, 2021Ĭopyright: © 2021 Duan et al. Glantz, University of Calfornia San Francisco, UNITED STATES
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Citation: Duan Z, Wang Y, Emery SL, Chaloupka FJ, Kim Y, Huang J (2021) Exposure to e-cigarette TV advertisements among U.S.
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